Old Style Pilsner fans love their beer so much, they call their home Pil Country. So we made them a currency. Then we spread it across Western Canada.

The idea? Find Pil bills and be the first Pil-ionaire. Click below to watch the video:

This integrated campaign hid 600,000 bills all over. Every bill was a chance to win a beer vault (fridge) on the website. And one lucky guy became the first pilionaire.

Click below to see the full campaign.

Also, watch all the online videos here.